PRIVACY POLICY

Last Updated: 16/12/2025

1. Introduction
We are committed to protecting your privacy and handling your personal data in accordance with the UK GDPR and Data Protection Act 2018.
 
2. Data We Collect
We may collect and process:

• Name, company name

• Billing and delivery addresses

• Email address and phone number

• Payment information (processed securely by third-party providers)

• Order history

• Account and login details

• Communications with us

 
3. How We Use Your Data
We use your data to:

• Process and fulfil orders

• Manage accounts and trade relationships

• Provide customer support

• Send service and transactional communications

• Send marketing communications (where consented or permitted)

• Improve our website and services

• Comply with legal obligations

 
4. Legal Basis for Processing
We process personal data under the following lawful bases:

• Contractual necessity

• Legal obligation

• Legitimate interests

• Consent (for marketing communications)

 
5. Marketing Communications
You may receive marketing communications if you have:

• Opted in, or

• Purchased from us and not opted out

You can unsubscribe at any time using the link in our emails or by contacting us.
 
6. Data Sharing
We may share your data with:

• Delivery partners

• Payment processors

• IT and CRM providers (e.g. HubSpot)

• Legal or regulatory authorities (where required)

We never sell your personal data.
 
7. Data Retention
We retain personal data only for as long as necessary for legal, accounting and operational purposes.
 
8. Your Rights
You have the right to:

• Access your data

• Rectify inaccuracies

• Request erasure

• Restrict or object to processing

• Data portability

• Withdraw consent

Requests should be sent to: privacy@protradedirect.co.uk
 
9. Data Security
We implement appropriate technical and organisational measures to protect your data.
 
10. Contact Us
If you have any privacy questions, contact: privacy@protradedirect.co.uk